Our Story

A personal connection to deer. A passion for modern wellness.

Meet Rebecca, founder of Nutrideer

I’m Rebecca Davidson, founder of Nutrideer. Deer are part of my family’s story, and that connection is at the heart of why I created this brand.

My passion is bringing deer-derived ingredients into everyday nutrition, with clear information about what goes into each product and the evidence behind it.

Nutrideer brings together the Ancient Traditions surrounding these ingredients and a thoughtful approach to modern wellness. I want you to feel connected to the people and purpose behind the Nutrideer range.

Rebecca Davidson
Founder, Nutrideer

Graham Carr - ONZM

The inspiration to Nutrideer begins with my stepfather, Graham Carr. Graham started deer farming over 40 years ago, and his work in deer breeding, animal health and industry leadership has helped shape New Zealand’s deer industry.

In the 2026 New Year Honours, he was appointed an Officer of the New Zealand Order of Merit for services to the New Zealand deer industry and the community.

That recognition is a proud acknowledgement of his dedication to the industry and the success he has achieved in the Global deer industry. Graham is the largest exporter of Deer Velvet in the World and is widely regarded as having one of the worlds most premium deer farms.

Deer products for functional nutrition

Our respect for deer extends to the ingredients they provide. Nutrideer’s range includes New Zealand deer velvet, deer milk and other deer-derived ingredients, each with its own place in our products.

We value their traditional use while looking carefully at the research available today. Clear ingredient information helps you understand each product and choose what suits your wellness goals.

That is the connection we want to share: a passion for deer, care for the ingredients and a practical place for them in modern life.

OUR MISSION

To harness the unique power of New Zealand red deer — delivering pure, traceable bioactive nutrition that supports vitality, healthy ageing and whole-body wellbeing.

OUR VISION

To set the standard in deer-derived bioactive nutrition — where provenance, purity and purpose are never compromised, with New Zealand deer leading the way.